What we did
For Doğanay, the pioneer of the şalgam category, we run social media strategy, channel management and content production.
Doğanay brings a traditional flavour heritage to tables around the world with high quality, and is a pioneer especially in the şalgam (fermented turnip juice) category. As Gamechangers, we provide integrated digital communication covering social media strategy, channel management and content production.
Drawing on the brand’s strong flavour memory, table culture and everyday moments, we developed vertical video concepts that show Doğanay’s place in daily life. We conveyed şalgam’s character as a companion to food, the product range and the brand’s warm bond with consumers in a dynamic, appetising language in step with current trends.
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