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From the agency’s point of view.
What we think about brands, agencies, creativity and digital culture.
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Creative Burnout in Agencies and What Advertisers Expect
Advertisers are no longer looking for a creative agency but a flawless operations partner. How is that expectation wearing creativity down?
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A Generation Raised by Algorithms: Liking Without Thinking
Liking is now a reflex, not a feeling. What a generation shaped by algorithms means for brands.
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The Great Paradox of Our Time: Why Do Brands All Look the Same?
In trying to look different, brands have turned sameness into a marketing strategy. So what is the way out?
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